Consulting Services
> Build and optimize sales organizations
> Audit for sales inefficiencies and sales gaps
> Build effective sales teams
> Create repeatable and scalable processes
Outsourced Services
Yellofin becomes an outsourced extension of your internal sales team with the goal of introducing your solution into the hospitality and casino resort market or new solutions into these markets
> Launch new solutions into existing markets
> Introduce existing solutions into new markets
> Market testing new products/solutions
> Market growth & customer acquisition
How We Make it Happen
Sales Insight
We believe the quickest way to understand your solution, sales process and customer marketplace is to actually go out and sell your solution.
Yes, we get in the trenches from day one to immerse ourselves in your sales process, whether it is launching a new product into the hospitality and casino resort marketplace or evaluating your current marketplace. Once we have experienced it first hand, we can then leverage our previous sales experience and improve on it.
Sales Process
Building a strong sales infrastructure is key to scaling your business. From targeting the right customers, to cold calling and drip marketing campaigns, to streamlining the steps for closing a customer.
Yellofin helps improve the efficiency of each sales step, and works with your company to automate as many processes as possible. We found that small efficiencies can improve sales production resulting in significant positive impacts on future revenues.
Sales Performance
Everything we do at Yellofin is with the goal of improving sales performance for our customers.
We realize that all the strategy and process improvements are wasted time without executing on that plan and ensuring those process improvements stick.
That means we at Yellofin are revenue generators first and foremost. Strategy and process improvements are important but increased revenues is what we are all about.
Meet your Yellofin Team
Sam Constantino
As the founder and owner of Yellofin, Sam’s career path has been modeled after Rocky Balboa.
Sam’s sales career started at PAR Technology, a leading point of sale (POS) company based in New York. Jumping in right out of college made Sam an immediate underdog.
Sam had the Eye of the Tiger and soon became a legend as one of the top sales people at PAR.
After 13 years at PAR, Sam moved on to a new challenge as Director of Sales at Konami Gaming in Las Vegas. Nobody gave Rocky a chance to beat Ivan Drago, as few people thought that Sam would succeed in the gaming industry. However, with Sam’s unconventional methods, i.e. caring more about the success of his customers than just closing the sale, Sam not only met, but he far exceeded his quotas with Konami.
Now Sam owns his own company called Yellofin utilizing his years of experience in both POS and gaming, and leading with the simple mission to be ultimate champ of providing service and honesty to Yellofin’s customers.
Yellofin: Founder
Signature Systems, Inc.: Vice President of Sales and Business Development (current)
Gamblit Gaming: Senior Account Executive
R2 Gaming: Vice President Sales and Business Development
Konami Gaming: Director of Sales – Regional Games & Systems Business Development
PAR Technology: Director of Sales and Business Partner Development – North America
Pepperdine University: Master of Business Administration
University of Rochester: Bachelor or Arts, Religion and Classics
Mike Jacobs
As Director of Sales at Yellofin, Mike’s career path has been modeled after Daniel LaRusso.
Wax On, Wax Off: Mike started his career as an engineer, learning, and mastering the project scope to completion skills and managing technical projects.
Sand The Floor: After mastering engineering skills, Mike entered the gaming industry as an analyst at Harrah’s Entertainment (now Caesars). He learned the gaming industry from the operator side, continuously honing his gaming analytical skills.
Paint The Fence: Concurrent working back of house, Mike worked overtime for free as Assistant Casino Manager on the floor at Harrah’s Las Vegas on Friday swing shift. This was to proactively gain more skills, while Mr. Miyagi went fishing.
Paint The House: Mike took his skills to Konami Gaming where he was Director of Product Management. He built a team, created the product analytics strategy, and developed the product plan. Gaming became muscle memory.
Now all of Mike’s skills learned from his varied background are put into practice to win the All-Valley Karate Tournament for Yellofin’s customers.
Yellofin: Director of Sales
Konami Gaming: Director of Product Management
Caesars Entertainment: Gaming Analyst
Caesars Entertainment: Database Analyst
Harrah’s Las Vegas: Assistant Casino Manager
LXE: Mechanical Project Engineer
Vanderbilt University: Bachelor of Engineering, Mechanical Engineering and Mathematics (dual major)
Mike Thompson
Mike Thompson is the Uncle Buck of Yellofin. He’s knowledgable, loyal, fun to be around and has a story for every possible situation.
Mike’s career has always been about building relationships coupled with a strong background in Program Management. Mike still brags about his early days in the automobile industry and his love for cars. However, he spent the bulk of his career (33 years) with PAR Tech managing major POS implementations for the likes of: McDonald’s, KFC and Taco Bell across North America.
In the final years of his career, Uncle Buck has decided to share his unlimited wisdom with the cast at Yellofin. Mike understands the product lines, interacts with partners and customers, and manages projects to make sure we deliver on promises.
One of Mikes’s greatest strengths is his ability to find a simplified solution to what looks to be a complicated problem.
Yellofin: Sr. Program Manager
SSI POS: Program Manager
PAR Tech: Sr. Program Manager
Brian Barr Cadillac: Customer Relations Manager
University of Michigan – Flint: Business Management
Marie Constantino
As head of Sales Administration at Yellofin, Marie found the perfect entree back into the business world.
Her path to Yellofin wasn’t exactly by design and could be modeled after Mona Lisa Vito from the 80’s comedy “My Cousin Vinny”.
Almost an empty nester: After leaving work in sales 25 years ago to stay home with their first child, Marie decided that building a “home” was a great full-time role as Sam and Marie raised four children and 3 dogs over the past 26 years. With only one child left in the house, it was time to go back to work…but where after all of these years?
Support? Is that what you want? I’m sorry, you were wonderful in there: Nobody knows Sam, Yellofin, and the cast of characters better than Marie. Furthermore, she knows how to put all of them in their place, can chat with almost anyone about anything and brings organization to the sales process.
Yellofin: Sales Administrator
MC Acquisitions and Enterprises: Founder
Constantino’s of Clinton: Buyer, Homemaker, the Glue
SUNY Cortland: BA, Art History, Criticism and Conservation
Paul Benevich
As a consultant to Yellofin, Paul has always had a little bit of MacGyver in him and it goes beyond his beautifully sculpted Mullet in high school. Paul’s ability to create a business from a pair of pliers, some string and duct tape has been his superpower. Paul specializes in helping companies take a concept, market test it and then successfully bring it to the marketplace. This is where his MacGyver skills come in handy.
Paul has learned not to overthink a concept, but to quickly create a strategy, take it to the market to get feedback and let the customers tell you how to best proceed. Then build the company around the needs of the customers.
Artone, LLC: Business Development
Yellofin: Director of Sales
Electronic Sports, Inc.: Founder/CEO
Dude I Need A Truck: Founding Team Member
Staff Ranker, Inc.: Co-Founder
Pepperdine University: Master of International Business
Purdue University: Bachelor of Arts, Psychology and English (dual major)
Yellofin, Inc. started with a vision for casino resorts
With considerable experience in both the Point-of-Sale business and the gaming industry, Sam knows first hand that casinos and resorts only had two choices for POS: a legacy product that hadn’t been improved in years, and one that required far too much integration from developers that are usually overseas.
Sam saw an opportunity. Casinos and resorts should no longer have to rely on hard to configure POS systems, that required too much development, and are a challenge to integrate with their property.
Enter Signature Systems, Inc. (SSI), aka the best point of sale you’ve never heard of. Sam found the Ace-In-Hole for casinos. SSI’s capabilities to integrate an entire casino resort, while all development is done in-house, is exactly what the gaming industry needs.
Yellofin is a sales agent for SSI, covering the gaming vertical, in order to provide casinos and resorts a point of sale alternative that actually works for you.
Today, Yellofin offers a suite of products and services
Each of our partners is hand selected to provide a comprehensive solution for casino resorts and hotels.
- Technology
- Facilities
- Gaming
Yellofin’s Value Add
When you choose to use the services of one of our partners, we are there with you from Day 1, through your RFP and ordering process, to the delivery and installation, and to make sure you get the support you need.
Yellofin does more than introduce our exceptional partner companies to our clients in the casino resort and hospitality industries. We work with our clients to explain the value that each of our partners provide. We work with our partners to ensure that our clients’ needs are met.
No casino or hotel is too small, and no enterprise is too large. Yellofin and our partners are here to make your business a success.
Although our partners exceed in professionalism, it is good to know that you have Yellofin on your side.
Get In Touch
Technologies (Done)
TECHNOLOGIES FOR RESORTS AND GAMING
Yellofin has partners that provide critical components to market your business, ensure the compliance of your business, and run your business.
- Site-Seeker provides digital marketing solutions to ensure the marketplace knows about your company.
- Procurant offers automated checklists to ensure that your company has verifiable compliance for all regulated tasks.
- Signature Systems point of sale (POS) integrates every function and amenity at your resort with your loyalty program. All development is done in-house in SSI’s Pennsylvania headquarters.
marketing solutions
“We have a great product and service, but we just need help letting the market know about its value.”
Digital marketing sounds easy, until you start trying to do it yourself. There are many moving parts that require an integrated strategy to maximize your ROI.
Yellofin offers Site-Seeker digital marketing agency. The Site-Seeker team can help design and execute a comprehensive digital strategy for your business.
automated checklists
“There are too many missed tasks when the auditors go through our binders of checklists.”
Pencil whipping. Paper logs. Binders. Verifiable compliance.
If reading those terms make you sweat, then the automated checklists from Procurant are the answer.
Yellofin offers SureCheck autmoated checklists. Your staff will have room for error with the most powerful, yet easiest to use automated checklists available.
point of sale
“My business is unique, so I need a POS system with cost effective, custom integrations.”
Does that describe your business? Because we hear that a lot from Loyalty and F&B managers who need an integrated system, and from your staff who actually interfaces with the POS.
Yellofin offers the best POS that you’ve never heard of. Signature Systems (SSI) is an all-in-one POS system, where all development and integration is done in-house.
Facilities (DONE)
SOLUTIONS FOR YOUR FACILITIES
Yellofin offers solutions for all areas of your property from furnishing and accessorizing your hotel, to making sure it is sanitized and operates properly.
- Artone manufactures custom hotel room furniture and casegoods in New York. Every piece is Made in the USA by expert craftsmen.
- REFRESH provides sanitization equipment and solution to ensure that your employees and guests remain healthy.
- Bantam Clean Power provides power conditioning and surge protection for all of your resort’s devices.
hotel furniture
“I can’t find American-made furniture for our property’s hotel.”
Are you having a challenge sourcing American-made furniture for your new hotel, expansion, or renovation? Are you only able to find furniture made in China, where quality is uncertain, possibly unsafe for your guests, and tariffs are in question?
Yellofin offers custom American-made furniture. Artone, LLC manufactures hand crafted furniture in Jamestown, New York.
sanitization
“My property needs to be sanitized, but I can’t find a reliable solution.”
Sanitization is more critical today than it has ever been in our lifetimes, due to COVID-19. Not only for the obvious health and safety reasons, but also so that your customers can trust that they are entering a clean environment that won’t get them sick.
Yellofin offers REFRESH, which is an infection control spraying process that eliminates odors, mold and mildew, and kills 99.999% of bacteria and viruses.
power regulation
“I need reliable surge protection to ensure every terminal and machine are in continuous operation.”
You know that if any slot machine, POS terminal, or even back of house systems go down, you lose revenue opportunity immediately, plus the cost to repair your equipment.
Yellofin offers Bantam Clean Power, which has patented, military grade power conditioning and surge protection that can adapt to any load and withstand any power fluctuations.
Gaming (Done)
CASINO GAMING
Yellofin is also about fun! We are partnered with two gaming providers that develop entertaining machines for your casino’s players, and a software company to create anything you need.
- Gamblit Gaming develops interactive gaming machines that focus on FUN for your players and incremental revenue to the casino.
- Jackpot Digital provides the only electronic poker table on the market – Jackpot Blitz.
- Plan A Technologies develops software for any application your resort may need.
slot machines
“My slot players want games that are actually fun.”
Providing your players with interactive games from Gamblit adds entertainment and variety to your slot mix. With well known titles like Pac Man and Deal or No Deal, popular mobile apps like Catapult King and Cut the Rope, and also engaging proprietary content, your players have never had so much fun at your casino!
Yellofin offers Gamblit Gaming* games that attracts players to the machine, and keeps players engaged.
(*available in New York, Florida, cruise lines, and Caribbean)
electronic poker
“My poker dealers are unreliable.”
“I want to offer poker but I’m only allowed electronic tables.”
Do you experience either of those challenges? Did you know that there is now a solution?
Yellofin offers the only electronic poker table available. Jackpot Blitz from Jackpot Digital plays just like regular poker, but without the need for a dealer. You can finally offer live poker and tournaments to your guests!
software development
“If we only hd this one application for our company, we would be able to service more customers.”
There are so many reasons you may need software developed for your company. Sometimes it is a customization of a software package that is already in the market, but tailored to your company’s needs. Sometimes it is for a use case specific to your company. Or sometimes, it is even just to ensure two disparate software programs can share data.
Yellofin offers Plan A Technologies. They develop software for any needs that your company may have.
